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At the same time, content demands are multiplying. View the full release here: įor most organizations, the content supply chain – the process of producing and delivering the content that fuels effective customer experiences – is a web of disconnected workflows, teams and systems that often break down. LAS VEGAS, March 21, 2023-( BUSINESS WIRE)-Today, at Adobe Summit 2023 – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced Adobe’s Content Supply Chain solution, the world’s most comprehensive offering, empowering brands to deliver personalized customer experiences at scale while driving experience-led growth. New innovations simplify and accelerate content creation, optimize operations and bring deep intelligence to content and campaign performanceĪdobe Sensei GenAI, Adobe’s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows Our Adobe Workfront management solutions will find a natural home within IBM iX as it enables the world’s largest companies to navigate their digital work transformations.Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time – driving efficiencies and major cost savings, while delivering experience success “Work management is an important and often overlooked part of the vision to deliver impactful customer experiences. With today’s announcement, IBM gains even deeper marketing domain expertise and consulting capabilities in the fast-growing work management space.”Ĭoncluded Dan Greer, president of Rego Consulting: “IBM and Adobe have had a strategic partnership for over 20 years, and enterprise marketers are embracing digital transformation with us.

The ongoing investments IBM is making in consulting services with acquisitions like this one cement IBM as the partner of choice that clients turn to for their digital business transformation.”Īdded Tony Sanders, senior director, Americas Partner Sales at Adobe:

“Reinvention with cloud and AI is happening at an unprecedented scale and pace, and enterprise marketing is no exception. In a prepared statement about the deal, Mark Foster, senior VP of IBM Consulting, said:

IBM Acquires Adobe Consulting Expertise: Executive Perspectives